Commercial Design

Working within the practical, cost-aware environment of a large business enterprise for the many years I have has been the most enriching for me in terms of lessons learned. Many times, designing and creating from scratch can become problematic without proper discipline. We can become enamored with our natural style choices that we can forget the goal of meeting the needs of our clients. Under the strict and rigorous policies of a corporate force, I have learned to appreciate the value of raw materials, client feedback and producing quality designs across multiple media formats on an unforgiving timetable.